On April 7th, myself and Artic Leaf launched a website: GourmetCoffess.com. This redesign, of an outdated eCommerce site was a very long time in the making. There were a number of things I took away from this project and can now apply those processes to two more sites in development. From the site, you can see that there’s a much cleaner look overall for gourmet coffees. The font is now a reasonable size and the colors follow a design pattern.
There was a massive life with the product graphics. There was a “waterfall” incident as well, but I won’t write about that here. That said, there are 180 product images, each with a unique background, a group label at the bottom, and text on the label which was adjusted for each. Originally, there would have been double that and miscommunication led to the waterfall moment. I was the primary person driving the product with a considerable amount of assistance from Kelly @ Artic Leaf.
There were a handful of integrations that were pulled into the new site with the largest being Klaviyo. The flows/automation was duplicated from another site and a fun little bug hunt trying to connect the _dmarc record which require the value to be wrapped in double quotations. A support ticket notifying their team was sent in the hope it will help someone else out there hitting the same brick wall. Using .liquid, I created custom page and collection templates as requested.
Enjoy!
https://gourmetcoffees.com
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If you have questions about the process, the graphics, the software used or something else related to this project, please feel free to reach out. I’d love to discuss this or other site plans for business. If you’re wondering, this is a custom version of the default theme for Shopify: Dawn.
